Market evaluation

Written by: Hasamuddin Hamdard

 Every businessman when starts a business, wishes that his/her business will expand well. To achieve this goal, he/she should consider some points before starting the business, including the understanding of the need of the market.

AEPO’s writer/producer had a trip to Mazar-e-Sharif, Balkh province and there he had visited a special market of women and had talked to a woman, Parasto Babur.

Parasto says about her business, “At the beginning, I surveyed the need of market and found out that there is more need for cookies and cakes making at homes by women then I opened a confectionery factory about 5 years ago and I hired four more women to assist me.

We produce different kinds of cookies, pastries, and other confectioneries.

 We distribute our products by Zarang to our customers. Our customers are supermarkets, families, and some shops.”

Ostrich Farm:

Some businessmen do not consider all aspects of the business before starting a business and they might face loss.

AEPO’s writer/producer has talked to Ahmad Farid, a resident of Dehmiskeen, Parwan province. Farid talks about his business, “I was in one of our neighboring countries, and when I decided to come back to Afghanistan, I took about 30 ostriches and about 80 eggs of them and an incubator with me. I considered that there are many farms of chicken, quails, and partridges but no farm of ostrich then I made an ostrich farm.

At the beginning, I faced some problems in taking the ostriches and an incubator with me. They were preventing me to carry these items to Afghanistan but finally, they allowed me. Some of the ostriches died of hunger along the way. When I reached my village, I started the raising of ostriches. After passing about 5 months, the ostriches got bigger and there was no enough place to live in the room.

I borrowed a piece of land for making ostriches farm in Qarabagh district, Kabul province. One day I saw that most of them have died. Later I found out that they had eaten some small nails that I had put them inside the farm and I faced about 700 thousand Afghanis loss but I decide to make another farm of ostriches next year and I wish I would succeed this time.”