The Need for Marketing

  Written by: Aqsa Sediqi

In Afghanistan, several businessmen who produce goods and cannot market for their goods, are facing problems but some others have found a solution for this issue.

AEPO’s writer/producer has talked to Mosom Khan, a resident of Kabul city who produces bricks. Mosom Khan says about his business, “I learned to produce bricks in Iran and when I came back to Afghanistan, I started the same business 3 years ago. These bricks are more resistant to earthquakes and are lighter than other bricks.

When I started to produce bricks, we marketed our products through social media, televisions and printed materials, and practical marketing.

We produce about 3000 bricks daily and the sail reaches 2000 bricks every day and we are satisfied with our business.”

Skills Learning:

Some people have learned skills to start and develop their business that few people are familiar with these skills.

AEPO’s writer/producer has talked to ًQari Tahir, another resident of Kabul city. Qari Tahir says, “I started to repair used imported gas stoves and heaters about 11 years ago. I have learned this skill outside Afghanistan.

I purchase each item about 2600 Afghanis and I sell it about 2800 Afghanis after repairing. I can repair about 20 heaters and 10 stoves daily. 3 apprentices are busy in work with me and I pay each of them about 500 Afghanis daily wage.”