Paying Attention to Customers' Desire and Economy

The benefits and losses in business are usual issues but some businessmen have found a solution to prevent loss. AEPO's writer/producer has talked to Amin, a resident of Kabul city.

Amin says about his business, “I have opened a general store about 16 years ago. In the beginning, I was selling high price items, but later, I face some problems in selling those items. For example, I was selling a kind of milk and pizza cheese, but as the residents of the area are poor, and they are not interested in pizza, I faced a loss of more than 100 thousand Afghanis. Then I changed the high price materials to low price ones which people can buy them.

My customers are increasing every day, and now I do not face loss.”

The role of women in the family economy:

When some women feel that their family economy is getting weaker and their husbands cannot cover their expenses, their husbands try to provide them with a job to improve their economy.

 AEPO’s writer/producer had a trip to the city of Mazar-e-Sharif, Balkh province, and there he has talked to a woman about her business, who did not want to mention her name.

The woman says, “I had been working for 12 years with a midwife, and I learned how to apply injections, serum, and dressing wounds. After sometimes, we shifted to another area and we faced more economic problems in our family.

I posted a plaque on my house's door about my job but I found no customer. I did not know how to push my husband. One day one of our relatives, who was living in Mazar-e-Sharif city called and wanted me to cook Bolani for sale.

I shared the issue with my husband. As my sons and husband did not have jobs, my husband allowed me to work. I started Bolani cooking with 6 other women in a restaurant. They pay me 6000 Afghanis monthly salary. Later my husband found a job in a baker shop and my sons are studying their schools and university and I pay their fees and help my husband in house necessities.”