New Idea in Business

  Written by: Aqsa Sediqi:

Alhaj Matiullah is the director of one the agricultural services companies in Kabul city. He says about the products of his company:

We produce improved agricultural seeds and present plants diseases chemicals, livestock vaccines, equipment for medical lab and beekeeping.

How did they find the new method of marketing?

Matiullah says: Our technical team discussed the new method of marketing in a meeting. They decided to have a contract with one of the telecommunication companies. They provide us SMS (short message service). We inform our customers from our new products in details by SMS.

Each SMS costs about Afs. 1.6 and we could send it by a single click to more than 2000 customers at once. After using SMS services, our incomes increase about 6-10% in each six months.

We have agencies in provinces providing these agricultural services to the customers.  

Second-Hand clothes: 

In Afghanistan, the expenses of most families are fulfilling by the men of the family and women do their house chores. Those women, who have no breadwinner, not literate and not have the right to get a job outside the house, are facing many problems. How could they solve their problem? The writer/producer AEPO has talked to Wahida, a resident of Kabul city.

Wahida says: when I lost my father, we faced many economic problems. I have a small sister and a brother. My brother works in a cosmetic shop and gets Afs 4000 salary per month and we had been paying that money for the rent of our house. We had no way to survive. One day I took my used clothes to the bazaar and I sold them for a good price. After passing some days, I learnt how to buy second-hand clothes from others and sell them in the bazaar.

I buy 5-4 pairs of clothes for Afs.100 and sell them for Afs. 150-200 and I almost solve my all problems.