The Secret of Finding Customers

Written by: Hesamuddin Hamdard

Every businessman is thinking of increasing the customer to earn more money. Some businessmen work in such a way that the customers have to wait for a long time for their turn but this waiting is sometimes frustrating for the clients and they might lose their customers.

AEPO’s writer/producer has talked to a hairdresser, Assadullah, a resident of Kabul city.

Assadullah says about his business, “I am busy in hairdressing saloon from 18 years ago. Sometimes I was losing my customers due to waiting more time for their turn. Some customers were getting busy with their mobile phones but they were getting tired and they were leaving my shop.

Later I found a solution to this issue. I spent about 10000 Afghanis and I bought different books for my customers to study them in their free time. Now the customers get busy studying books till their turn for dressing hairs.

Those who study in my shop, get a 30% discount on their haircut fee.”

Struggle with Life:

Some Afghan women are faced many problems. One of these problems is an economic problem.

AEPO’s writer/producer had a trip to Herat province and there he has talked to Shakela Ahmadi in an exhibition hold in Herat city.

Shakela says, “When I was 13 years old, I married a boy, and then we migrated to one of our neighboring countries. After some time, my husband got addicted to drugs and he was not able to prepare our home necessities.

When we came back to Afghanistan, we faced many economic problems.

My children wanted food and clothes but my husband was not able to prepare them. Then I separated from him.

I tried to finish my study and solve these problems one by one. I was preparing handicrafts and they were paying me about 5000 Afghanis monthly.

At the beginning, I rent some money from one of my friends and started my work, and later I paid back the loan.

I embroider different sceneries on a cloth and sell them to some offices and families and they hang them on the walls. Now I could solve my problems and want to expand my business and also I want to hire some other women to work with me.”